How One Star Drop Kills 50% Of Sales: Amazon Review Removal Secrets With Danan Coleman

Welcome back to eCommerce Fastlane. I'm your host, Steve Hutt. Ever felt like negative Amazon reviews are sabotaging your hard-earned sales, or that your product listings are quietly losing ground without you even knowing?

You're not alone. In today's landscape, managing your brand's reputation across both Shopify and Amazon is more critical—and more complex—than ever.

I'm excited to welcome Danan Coleman, CEO of eCom Triage, to the show. Danan's been in the trenches since 2010, helping brands crack the code on legitimate Amazon review removal and proactive catalog monitoring. If you've ever wondered whether you can actually get unfair reviews taken down (without breaking Amazon's rules), or how to safeguard your listings from costly, hidden issues, this episode is for you. You'll discover the exact process Danan uses to remove 5-15% of negative reviews and how even a tiny star rating drop can slash your sales by up to 50%.

What You'll Learn

• Amazon Review Removal Secrets: The truth about getting negative reviews removed (yes, it's possible!) and how star rating drops from 4.3 to 4.2 can slash sales by 50%.
• Bulletproof Listing Strategy: How to build Amazon listings that convert, plus catalog monitoring to catch costly issues before they hurt your bottom line.
• Real Results & Protection: Case studies of brands that 5x'd sales velocity, plus proactive steps every Shopify merchant should take to defend their brand on Amazon.
• Amazon Ads Reality Check: Danan's honest take on when (and if) you should invest in Amazon's advertising ecosystem.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.