Episode 48: What the American Workman Wears (And Why It Matters)

On this episode of the Build Podcast, Matt is joined by Brian Ciciora, CEO and Founder, Truewerk Workwear, to talk about the story of the American workman and why what you wear on the job matters. Think about it—everything you communicate, what you wear, and how you present yourself is a big deal for your business, so this episode will dive into innovations that protect the American worker, including better, more durable fabrics that look good (and don’t have to be ironed out of the wash). Listen in to learn more about Brian’s background in construction, and discover the important and significance of the role the American builder plays in advancing society.Save the Date for Build Show LIVE 2025 in Dallas, TX: October 16-18, 2025! Don't miss a single episode of Build Show content. Sign up for our newsletter.