B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing cover image

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

How to manage merged marketing teams w/ Jason Cardillo

Nov 23, 2022
18:16

Jason Cardillo, VP of Experience and Digital Marketing at Emplifi, talks with Jeremy about managing a merger of teams as a marketing leader.


Highlights:

  • Why it's important to keep roles and priorities clear during a merger
  • How to maintain strong communication working with a remote team
  • The importance of flexibility during a merger

Learn more about Emplifi
Connect with Jason on LinkedIn

Memorable Quotes:

"No matter how well you do a merger, there's always going to be some chaos in that environment, a lot of it from outside where you are. So as people leaders, right, we need to think about, you know, how do we keep stability for our team?"


"Having people like that in your team, who are willing to listen, willing to learn, willing to try new things, is really valuable and that's really helped us get to probably even a better process than, you know, either side of the house had had before."


"All things being equal, we will always pick the candidate that is more open-minded and more flexible because the world's gonna change, right? And you need to have that flexibility built-in to be able to adapt to new environments."


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.



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