The Nourished CEO Podcast How To Coach Clients Effectively For Better Results and Faster Business Growth with Amber Brueseke
For all you entrepreneurs, I’m sure you want to grow your business if it means being better able to help people. This is particularly true for coaches. That’s why I’m talking to someone today about how to improve your coaching skills in order to help your business grow.
About Amber Brueseke
Amber Brueseke is a wife, mom of four (ages 8-15), and a former RN who founded Biceps After Babies because she believes that being a mom doesn't have to mean your fittest days are behind you. What started as a little Instagram account to share her fitness journey online has become a business focused on empowering women to achieve.
Her signature coaching program MACROS 101 has helped over 5,000 women use the tool of macro counting to build a nutrition plan that's both effective and enjoyable. Amber also created a Transformational Fitness Coach certification that teaches other health and fitness coaches how to improve client results by getting to the root of their problems.
Amber loves chocolate and peanut butter (preferably together), lifting heavy weights at CrossFit, and hanging out at the beach with her family.
Hard Clients are Better Than Easy Ones
Not one to shy away from a challenge, Amber enjoys seeking out clients who struggle to get results. This is the result of trying out numerous coaching styles and working with many different clients over the years. Now, she finds further satisfaction in helping other coaches learn how to dig deep with their clients rather than just dismissing them when they fail to achieve.
While working this way takes more effort than simply working with easy clients, Amber sees it as an essential part of her success. It has forced her to become a more involved and informed coach, something that people seek out.
Helping Clients Help Themselves
Perhaps one of the more frustrating parts of coaching is seeing clients repeatedly sabotage their own progress. Amber explains how she approaches this by starting with the root of the problem. Instead of addressing the symptom, she helps clients examine their beliefs, some of which may be standing between them and their goals.
Interestingly, Amber finds this process is easier in group settings. This may be because it is easier to see things in other people than in yourself. Once you recognize something familiar in others, it is relatively simple to apply it to your own experience.
Group coaching can seem daunting. However, Amber sees a lot of value in it. To that end, she shares some practical advice on how to coach a group of people effectively. This includes embedding coaching within teaching, seeking out similar clients, and truly understanding who your ideal client is.
Who is your ideal coaching client? Leave a comment on the episode page!
In This Episode
- Why working with difficult clients can be good business [11:05]
- Helping clients avoid self-sabotage by getting to the root causes of their beliefs [20:40]
- Managing group calls and sessions so they stay organized and effective [36:00]
- Why developing your skills as a coach is more important than marketing [46:40]
- What is the coach’s responsibility for their clients’ results [51:40]
Quotes
“Being able to see people go through a transformation never gets boring.” [10:59]
“We, as professionals, have to be able to give good solid scientifically-based recommendations and be able to back it up by helping clients overcome the mental blocks that prevent them from accepting that scientific information and using it in their own journey.”[18:11]
“The reason my program took off was not because I was a great marketer. It was because I was a great coach.” [47:17]
“Allow clients to have their individual definition of success. It doesn’t have to be your definition of success.” [1:02:06]
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Podcast production & marketing support by the team at Counterweight Creative