Lesley Sim, Co-founder of Newsletter Glue, discusses the benefits of integrating newsletters with WordPress, including faster writing experiences and control over archives. They also highlight the value of newsletters for building relationships with loyal fans and reaching subscribers directly without algorithm interference.
Newsletters provide a direct and effective way for businesses to communicate with their customers, as opposed to relying solely on social media platforms.
Newsletter Glue is a WordPress plugin that streamlines the newsletter creation process by integrating email service providers with WordPress, saving time and increasing efficiency for media companies and newsrooms.
Deep dives
The Power of Newsletters for Direct Communication
Newsletters provide a direct and effective way for businesses to communicate with their customers, as opposed to relying solely on social media platforms. While social media is suitable for reaching a wider audience, newsletters allow businesses to connect with their most engaged followers and deliver important messages, promotions, and updates directly to their inbox. The podcast episode emphasizes the value of newsletters in building deeper relationships with subscribers and having more control over content distribution.
Introducing Newsletter Glue Plugin and its Benefits
Newsletter Glue is a WordPress plugin designed to turn WordPress sites into powerful newsletter content management systems (CMS). It integrates email service providers, such as MailChimp and ActiveCampaign, with WordPress, allowing writers and editors to create and send newsletters directly from their WordPress dashboard. By leveraging the familiarity of WordPress and reducing the need for multiple platforms, Newsletter Glue streamlines the newsletter creation process, saving time and increasing efficiency for media companies and newsrooms. Additionally, the plugin offers deep integration with WordPress, enabling functions like paywalls and SEO optimization for newsletter content.
Why Newsletters Are Valuable in the Digital Marketing Landscape
In a world dominated by social media, newsletters offer several distinct advantages for businesses. Firstly, newsletters provide a way to connect directly with an existing audience and avoid relying solely on social media algorithms for reach. Secondly, newsletters allow for more targeted and personalized communication, ensuring that subscribers receive timely and relevant information. Furthermore, newsletters foster deeper engagement, as subscribers actively opt in to receive content and have a higher likelihood of opening, reading, and acting upon email messages. By combining the benefits of social media and newsletters, businesses can create a comprehensive marketing strategy that covers audience reach and engaged communication.
There are so many ways to reach your customers these days, but newsletters still stand out as one of the best ways to engage with your customers. In this episode of Press This, we talk to Lesley Sim, the co-founder of Newsletter Glue, about how you can easily integrate and send newsletters from your WordPress site. Lesley also tells us about why you should use newsletters for some things, and social media for others. Tune in to find out more.