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Press This WordPress Community Podcast

You should be using newsletters!

Aug 29, 2023
Lesley Sim, Co-founder of Newsletter Glue, discusses the benefits of integrating newsletters with WordPress, including faster writing experiences and control over archives. They also highlight the value of newsletters for building relationships with loyal fans and reaching subscribers directly without algorithm interference.
25:47

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Newsletters provide a direct and effective way for businesses to communicate with their customers, as opposed to relying solely on social media platforms.
  • Newsletter Glue is a WordPress plugin that streamlines the newsletter creation process by integrating email service providers with WordPress, saving time and increasing efficiency for media companies and newsrooms.

Deep dives

The Power of Newsletters for Direct Communication

Newsletters provide a direct and effective way for businesses to communicate with their customers, as opposed to relying solely on social media platforms. While social media is suitable for reaching a wider audience, newsletters allow businesses to connect with their most engaged followers and deliver important messages, promotions, and updates directly to their inbox. The podcast episode emphasizes the value of newsletters in building deeper relationships with subscribers and having more control over content distribution.

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