S1E94 - Blake Johnston of Outbound View

Blake Johnston has a background in marketing and sales which gives him a unique perspective on being a CEO. In this episode hear his views on:

Strengthening the relationship between Founder/CEO and the VP and Sales. The good and bad of being a CEO with a sales and marketing background What does Top of Funnel Activities really mean? When should you hire an outsource top of funnel lead gen agency What is the difference between onboarding and ramp when working with an outsourcing agency Training and onboarding your sales team in a remote environment. How should marketing be measured and compensated