Does this sound familiar? You need to bring in more clients to your practice to increase your revenue, but you don’t know if the money and time you spend on marketing will bring the right results. That’s where performance marketing comes in. It’s a measurable, concrete way to drive new business to your practice. Performance marketing is a comprehensive term for marketing and advertising where you only pay when a certain action occurs. You set a budget and know exactly what you’ll get for that price. In this Section Cut interview, Hope Trory, founder of HOPEWORKSDESIGN, outlines the steps you need to take to build a performance marketing strategy and enjoy the benefits.

Interview Takeaways

Invest in data-driven marketing
Be proactive and save time
Know your acronyms
Calculate LTV
Find out your CAC
Generate brand awareness
Increase website traffic and retarget
Increase engagement and conduct lead generation
Choose your digital channels
Create, then measure
Only pay for the actions you want
Be confident in your ROI

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HOPEWORKSDESIGN: The Value of Investing in Performance Marketing for Your Practice (w/ Hope Trory)