Sketchnote Army Podcast William Warren: from cartoonist to marketer to business founder - SE11/EP11
In this episode, William Warren, founder and CEO of The Sketch Effect, shares how he went from an aspiring cartoonist to a marketing executive to founding a graphic recording and sketchnoting business. Hear how he founded his company then organically grew from a team of 1 to a team of 19. Learn how William and his team adapted to the 2020 pandemic and an 80% revenue drop by innovating with a digital, virtual solution.
Sponsored by Concepts
This episode of the Sketchnote Army Podcast is brought to you by Concepts.
An infinite canvas sketching app built for tablets with a stylus, like the iPad Pro, Microsoft Surface, and Samsung Galaxy Tab.
Concepts’ infinite canvas lets you spread out and sketch in any direction. Everything you draw in Concepts is a flexible vector, so you can move your notes around the canvas, or change their color, tool or size with a simple gesture.
SEARCH ”Concepts” in your favorite app store for infinite, flexible sketching.
Learn more: Concepts App
Running Order
- Intro
- Welcome
- Who is William?
- William’s origin story
- In-person live vs. digital - pros and cons
- What William does to cope with pandemic:
- Craft beers
- Getting outdoors
- Listening to good music
- Traveling the world and right at home
- Sponsor: Concepts app
- Tools
- Tips
- Where to find William
- Outro
Links
Amazon affiliate links support the Sketchnote Army Podcast.
- The Sketch Effect Website
- The Sketch Effect on Instagram
- William on Instagram
- The Conquering Creative
- William’s Conquering Creative Blog
- WIlliam on LinkedIn
Tools
Amazon affiliate links support the Sketchnote Army Podcast.
- Pentel Energel
- Tombow Markers
- Sakura Identipen
- Moleskine Sketchbook
- iPad Pro
- Apple Pencil
- Procreate
- Wacom Cintiq
Tips
- Creativity flourishes with boundaries
- Visualize the problem as a movie
- Pursue adjacent creative activities - painting or music
Credits
- Producer: Alec Pulianas
- Theme music: Jon Schiedermayer
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