In this episode, William Warren, founder and CEO of The Sketch Effect, shares how he went from an aspiring cartoonist to a marketing executive to founding a graphic recording and sketchnoting business. Hear how he founded his company then organically grew from a team of 1 to a team of 19. Learn how William and his team adapted to the 2020 pandemic and an 80% revenue drop by innovating with a digital, virtual solution.

Sponsored by Concepts

This episode of the Sketchnote Army Podcast is brought to you by Concepts.

An infinite canvas sketching app built for tablets with a stylus, like the iPad Pro, Microsoft Surface, and Samsung Galaxy Tab.

Concepts’ infinite canvas lets you spread out and sketch in any direction. Everything you draw in Concepts is a flexible vector, so you can move your notes around the canvas, or change their color, tool or size with a simple gesture.

SEARCH ”Concepts” in your favorite app store for infinite, flexible sketching.

Learn more: Concepts App

Running Order

• Intro
• Welcome
• Who is William?
• William’s origin story
• In-person live vs. digital - pros and cons
• What William does to cope with pandemic:
  • Craft beers
  • Getting outdoors
  • Listening to good music
  • Traveling the world and right at home
• Sponsor: Concepts app
• Tools
• Tips
• Where to find William
• Outro

Links

Amazon affiliate links support the Sketchnote Army Podcast.

• The Sketch Effect Website
• The Sketch Effect on Instagram
• William on Instagram
• The Conquering Creative
• William’s Conquering Creative Blog
• WIlliam on LinkedIn

Tools

Amazon affiliate links support the Sketchnote Army Podcast.

• Pentel Energel
• Tombow Markers
• Sakura Identipen
• Moleskine Sketchbook
• iPad Pro
• Apple Pencil
• Procreate
• Wacom Cintiq

Tips

1. Creativity flourishes with boundaries
2. Visualize the problem as a movie
3. Pursue adjacent creative activities - painting or music

Credits

• Producer: Alec Pulianas
• Theme music: Jon Schiedermayer

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