Daniel Zawodny, transportation reporter, discusses the frustrations faced by Howard County parents dealing with bus delays and incorrect drop-offs. He explores the challenges of a high-tech bus contractor called Zoom, its connection to canceled routes, and the unexpected disruptions caused by tech companies in student transportation.
Zoom faced implementation challenges in integrating changing routes and dealing with a shortage of drivers.
The responsibility for transportation issues in Howard County remains unclear, with both Zoom and the school district accepting some degree of blame.
Deep dives
Zoom's Promise of Tech Solutions in Student Transportation
Zoom, a Silicon Valley tech company, ventured into the student transportation space by promising to bring high-tech solutions. They introduced an app for parents to track their kids' bus location in real-time and implemented other features like swipe cards and AI-driven safety systems. While Zoom received positive reviews in some districts like San Francisco, their rollout in Howard County, Maryland, faced numerous challenges. Late buses, cancellations, and confused drivers led to chaos for parents and students. Despite the promise of a tech-infused solution, Zoom struggled to deliver on their commitments in Howard County.
The Friction Between Zoom and the School District
The decision of Howard County to rely solely on private companies for student transportation led them to choose Zoom as a major contractor. Zoom boasted about their wage rates, benefits packages, and plans to transition to an all-electric bus fleet. However, the implementation faced obstacles. The school district changed routes shortly before the start of the school year, causing difficulties for Zoom to integrate them into their navigation software. Additionally, Zoom experienced a shortage of drivers, forcing them to fly in drivers from out of state. Reports of map confusion and students directing drivers highlighted the issues with Zoom's implementation in Howard County.
Responsibility and Finger Pointing
Both Zoom and the school district have accepted some degree of responsibility for the transportation issues in Howard County. Zoom acknowledged the challenges in their statement, expressing regret for the disruption caused to parents and students. However, there remains ambiguity regarding the exact division of responsibility between Zoom and the school district. Some instances saw school officials taking blame, while others pointed to Zoom's shortcomings. The lack of clear communication and answers from Zoom has left many questions unanswered.
When Howard County signed a $27 million contract with the start-up Zum, the company promised to modernize the way schools provide transportation. But when the school year started, that’s not what happened.
Guest: Daniel Zawodny, covering transportation for the Baltimore Banner and corps member of Report For America.
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