The Long Haul EP02 From 180+ Trucks to Higher Profits: The Smart Pivot of Marcus Jones w/ 314 Logistics

In this episode of The Long Haul, I sit down with Marcus Jones, the owner of 314 Logistics, to unpack the highs and lows of running a high-volume trucking operation. At his peak, Marcus had 180+ trucks running frac sand, generating over $18 million in annual revenue. But as the market shifted, he had to make a tough decision—pivot or perish.

Marcus shares how he redefined success by focusing on efficiency over fleet size, proving that you don’t need a massive number of trucks to be highly profitable. He breaks down the strategies he used to streamline operations, increase profitability, and create a sustainable business model in an industry that often prioritizes growth over efficiency.

If you’ve ever wondered whether bigger really means better, or if there’s a smarter way to scale in trucking, this episode is for you. Tune in for real insights, lessons learned, and a blueprint for making more with less in the logistics game.

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