

“The current market price for animal welfare is zero” by Aaron Boddy🔸
This is a lightly-edited memo I wrote for the 2025 Animal Advocacy Strategy Forum, which were encouraged to be highly opinionated to generate strategy discussion.
I actually wrote more about Shrimp Welfare Project's exploration of Credits here, but I think this 2-minute pitch for the value of Credits is useful to publish on its own.
In 2011, Jayson Lusk published a paper titled The Market for Animal Welfare:
The idea, in short, is to create a separate market for animal welfare that is decoupled from the market for eggs, meat, and milk. Farmers have a product they're supplying (animal welfare) that is only indirectly (and poorly) reflected in the price of food.
Animal advocacy groups have a product they want to buy (higher animal welfare) but there is currently no mechanism for them to achieve this outcome in a market setting.
It is no wonder then, that they [...]
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First published:
July 7th, 2025
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Narrated by TYPE III AUDIO.