Your video still sucks in 2024 | E57 with Jess Percival

In this episode, we tackle the monumental shift towards video marketing and why business are still struggling to make video in 2024. Platforms like TikTok and Instagram have exploded in popularity, and Jess shares her expert insights on the hurdles businesses face in creating video content. We're talking about the fear of imperfection, the misalignment between senior leadership and marketing teams, and how brands like Duolingo and Ryanair are nailing it. Video is no longer a nice-to-have; it's a must-have, and we’re here to help you embrace it with open arms.

Finally, we dive into the nitty-gritty of video production. From scriptwriting to editing, Jess emphasises the need for specialised roles and thoughtful strategy. We also touch on the impact of AI in marketing, advocating for a balanced approach that keeps the human touch intact. Whether you're just dipping your toes into video marketing or looking to refine your existing strategy, this episode offers actionable tips and insights to help you stand out. Tune in, take notes, and get ready to transform your video marketing game.

Takeaways:

- Mistakes happen, and it's important to learn from them and move on Companies should prioritize video production and understand the time and resources required for success.
- Short-form video platforms like TikTok have increased the demand for video content.
- There may be a fear of the video production process and a disconnect between senior leadership and marketing teams.
- Generalist marketers may struggle to take on video production without proper training and resources.
- Engaging thumbnails and titles are important for attracting views. Align video content with the interests of the target audience to ensure quality views and conversions.
- Don't prioritize the number of views over the quality of views.
- Video content is often not as respected as written content, but it requires skill and practice to create engaging videos.
- Use AI appropriately in marketing and avoid generating content that is misleading or irrelevant.
- Debrief after each video to identify areas for improvement and refine the video production process.

Check out the Exposure Ninja YouTube channel for some top quality B2B content!
Connect with Jess on https://blameitonmarketing.com

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.