Podchaser's Bradley Davis on Building the IMDB of Podcasts
Sep 6, 2023
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Bradley Davis, Founder of Podchaser, discusses the use-cases of Podchaser for podcast listeners and producers, the 'podcast discovery problem,' and Acast's acquisition of the startup.
Podchaser is a leading database for podcast discovery, often called the 'IMDB of podcasting'.
Podchaser Pro offers audience measurement and analytics to help podcasters and industry professionals in their campaigns and media strategies.
Deep dives
Overview of Pod Chaser's Purpose
Pod Chaser is a database company that collects data about podcasts to help people find related content. It serves both listeners and companies in the podcasting industry. Listeners can use the website to discover new podcasts and create curated lists. Companies can utilize paid features and the on-platform SaaS product, Podchaser Pro, for market research, show acquisition, and catalog building. Major podcast publishers often use Pod Chaser's data to find potential hits and for market research purposes.
Bradley's Inspiration to Start Pod Chaser
Bradley Davis, CEO and co-founder of Pod Chaser, was inspired to create the platform when he realized there was no comprehensive database for podcasts in 2017. As a fan of IMDB and other database products, he wanted a similar resource for podcasts. Through a Reddit post, he found his co-founder and together they built Pod Chaser. The platform serves two main users: listeners and podcasters. Listeners can find podcasts to listen to through Pod Chaser's search and discovery features, while podcasters can claim their podcasts, add metadata, and connect and collaborate with other podcasters within their niche.
The Role of Pod Chaser Pro and Industry Impact
Pod Chaser Pro, a tool provided by Pod Chaser, offers audience measurement and analytics to help podcasters and industry professionals in their campaigns and media strategies. It helps understand audience sizes, demographics, and audience interests for potential cross-promotion and advertisement opportunities. Many podcast publishers, marketing agencies, PR firms, and media planners use Pod Chaser Pro for market research and qualification of podcast opportunities. Pod Chaser's integration with Acast, its new parent company, brings more resources and expertise to further improve podcast discovery and expand the platform's capabilities.
Back in 2017 Bradley Davis and a small team founded Podchaser, a company that has since become a leading database for podcast discovery – it’s widely been called the “IMDB of podcasting.”
Jeff and Bradley discuss Podchaser’s use-cases for podcast listeners and producers, the so-called “podcast discovery problem,” and Acast’s 2022 acquisition of the startup.
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.