Howard P. Chudacoff, “Changing the Playbook: How Power, Profit, and Politics Transformed College Sports” (U of Illinois Press, 2015)

March Madness is big business. Each year the NCAA collects $700 million for television rights to the men’s college basketball tournament, under the terms of a 14-year, $10.8 billion contract with CBS and Turner Broadcasting. The two networks, in turn, bring in just over a billion dollars each year in...

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