426: Christopher Lochhead | Designing a Category Instead of Competing in Another

Christopher Lochhead hosts the Legends and Losers podcast and is co-author of Harper Collins’ “instant classic” "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets" and "Niche Down: How to become legendary by being different".

Christopher is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive) and entrepreneur. He’s been an advisor/investor in over 50 Silicon Valley startups.

Fast Company Magazine calls him a “Human Exclamation Point,” The Marketing Journal says he’s one of “The Best Minds in Marketing” and The Economist calls him “off-putting to some.” At 18 he got thrown out of school and with no other options he started a company. He can recite much of The Big Lebowski, but can’t remember his wife’s phone number. He’s an ass kicking speaker, surf and ski bum and proud advisor to non-profit 1 Life Fully Lived, living happily ever after in Santa Cruz California.