The Hustle Daily Show How Dubai chocolate went viral
4 snips
Jun 10, 2025 A chocolate bar from Dubai, packed with pistachio cream and phyllo dough, became a viral sensation thanks to a TikTok ASMR review. This unique treat blends traditional Middle Eastern flavors with modern appeal and has sparked a wave of imitators and scams. The podcast also touches on major corporate splits, like Warner Bros. Discovery, while comparing the viral chocolate craze to the infamous Cronut. Tune in for entertaining insights on food trends and the quirky journey of this delectable innovation!
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Origin and Viral Rise of Dubai Chocolate
- Sarah Muda, a pregnant British Egyptian woman in Dubai, created the chocolate bar in 2021 with a pastry chef.
- It went viral in December 2023 after influencer Maria Vajara's video review hit over 122 million views.
Personal Attempt to Recreate It
- Jon Weigell and his wife tried making Dubai chocolate at home, but tempering chocolate was very difficult.
- The treat has expanded into croissants, ice cream, and other forms beyond the original bar.
Why Dubai Chocolate Went Viral
- Dubai chocolate shares traits with viral food trends like the Cronut: visual appeal, unique texture, and limited availability.
- Pistachio's rising popularity and interest in Mediterranean cuisines helped boost the trend.