Optimizing a Content Agency through Automations & AI With Mahmoud Elsaid [Ep.169]

Dec 17, 2024

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As a business owner, your time is one of your most valuable assets.

It’s easy to get bogged down by day-to-day tasks that pull you away from what really matters—growing your business. Finding ways to take back your time is key to running your business smoothly and efficiently.

This is exactly the challenge Mahmoud Elsaid, founder of the content agency Content Wish, faced. Managing over 50 contractors, Mahmoud was drowning in manual tasks like processing orders, invoicing, and hiring. To fix this, he built automations that now save him more than 3 hours every single day.

In this episode, Mahmoud shares how he scaled his agency using automations and AI. He opens up about the struggles he encountered along the way and walks us through the tools and processes that helped him streamline operations.

Mahmoud also gives advice to fellow entrepreneurs who are looking to automate their agencies:

“Before you can automate your agency, you have to fix and test your processes with clear KPIs. If your processes don't work or don't achieve the required KPIs, there is no point in stressing over automation.”

If you’re ready to reclaim your time, optimize your operations, and take your agency to the next level, this is an episode you won’t want to miss!

Topics Discussed in this episode:

How Mahmoud earned his first dollar online at age 15 and what he’s up to now (03:20)
The catalyst that inspired Mahmoud to start his own agency (09:21)
Scaling ContentWish and the critical decisions that led to growth (11:54)
Adapting a content agency to thrive in the age of AI (16:18)
The most common SEO issues Mahmoud’s clients encounter (20:26)
The automations that transformed Mahmoud’s agency and the AI tools he used (22:24)
Mahmoud’s advice to agency owners looking to automate their operations (26:03)
How to ensure that automations don’t compromise personal touch (28:55)
The challenges Mahmoud faced when automating his agency (31:42)
Trends and opportunities in SEO and AI in the next few years (33:41)

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Sit back, grab a coffee, and learn how to streamline your operations using automations!