Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1235: AI Isn’t Stealing Creatives' Jobs... It’s Giving Them Superpowers w/ Roger Baldowski
In this episode, Brian sits down with Roger Baldowski, a 16-year creative industry veteran and founder of Wildcraft, a new kind of creative agency built for the AI era. Roger unpacks why creatives and entrepreneurs shouldn't fear AI, but instead embrace it as a revolutionary tool for enhancing talent, streamlining strategy, and telling more powerful stories. He explains how AI is enabling a shift away from bloated, traditional agency models toward leaner, more collaborative, and highly specialized services. For any wantrepreneur or entrepreneur looking to understand the tangible business opportunities within the AI revolution, this episode reveals how to leverage technology not to replace human ingenuity, but to amplify it and build the business of tomorrow, today.
💡 What You'll Take Away For YOUR Business
- 🚀 How AI is creating "superhuman" creatives who can handle strategy, animation, and design, and how you can adopt this multi-skilled mindset.
- 💰 The new AI-first agency model that challenges bloated, traditional structures and offers a massive economic advantage for clients and founders.
- 🤝 Why AI tools are a game-changer for client collaboration, allowing for more transparency and real-time creative exploration.
- 🧠 How to use AI for deep strategic work—like competitive analysis and audience insights—that traditionally took weeks of team effort.
- 🏞️ How to turn your personal passions and story into the core of your brand, just as Roger did with his love for the outdoors and his agency, Wildcraft.
- 🎯 Why your ability to curate, find human insights, and tell a great story is becoming more valuable than ever in a world saturated with AI-generated content.
📝 About Roger Baldowski
Roger is a Designer, Creative Director, and Founder of Wildcraft.ai, a next-generation creative agency built for the AI era. With over 16 years at top agencies in Atlanta and New York, he brings deep industry experience to a new vision: one where technology enhances, rather than dilutes, creative craft. While many agencies treat AI as an add-on, Roger sees it as a catalyst for returning to specialization and elevating talent. His mission is to blend cutting-edge tools with high-caliber creative work—reshaping what’s possible for clients and creators alike.
🎯 Roger’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Don't get bogged down in all the noise. If you focus on the work, good things happen every time."
📢 Memorable Quotes
- “I'm not automating creativity. I'm using AI tools to enhance what I can provide clients as a creative.”
- “The human intervention, the human element in this process comes down to curation and being able to sort of pull down and put together the pieces and parts from these various models to illustrate a broader cohesive brand identity.”
- “If you focus on the work, good things happen every time.”
💡 Actionable Takeaways
- ✅ Lean into your network. Roger emphasizes that his network has been crucial. Reach out to colleagues and connections to share what you're building and ask for feedback.
- ✅ Practice curation. Whether it's content, ideas, or visuals, your ability to select the best and assemble it into a cohesive whole is a key skill in the AI era. Start building that muscle.
🔗 Links & Resources