Episode 34 - Kickstarter: Oriana Leckert on Direct Sales, Community Building, & Creative Freedom

In this episode of The Six Figure Author Experiment, we sit down with Oriana Leckert, Head of Publishing at Kickstarter, to dive deep into how authors are leveraging Kickstarter to hit six-figure goals, build powerful communities, and take full control of their careers. Oriana shares insider stats, success strategies, and powerful examples of how direct-to-reader models are reshaping the publishing world. We explore why crowdfunding is more than just funding—it’s about creating unforgettable experiences, amplifying your brand, and future-proofing your author career in an uncertain world. Whether you're a new author, seasoned indie, or thinking about launching your first campaign, this episode is packed with actionable insights you won't want to miss.

Topics Covered:

* Oriana Leckert’s journey through publishing and Kickstarter leadership

* Why direct-to-reader models are outperforming traditional and self-publishing

* Year-over-year growth statistics for publishing projects on Kickstarter

* Key success metrics: 84% success rate with 25+ backers, $16K average raise

* How Kickstarter backers behave differently from typical book buyers

* The secret to Kickstarter’s algorithm: attention and early momentum

* Why backer community and engagement trump pure audience size

* The growing power of subscriptions and how Patreon and Kickstarter work together

* Using Kickstarter to test ideas, validate demand, and build sustainable income

* Examples of creative rewards: from scene kits to special editions and experiences

* How Kickstarter campaigns drive amplification even beyond funding

* Curating emotional experiences for readers through physical and digital rewards

* The future of publishing: quality over quantity, 100 true fans, and direct community building

* Oriana’s advice for building a resilient, connected author career in uncertain times

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com