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To grow rapidly on social media, the podcast suggests creating 90 videos in 90 days. This requires filming 20 videos in just two hours by batching content. The podcast introduces the HEM framework for video ideas: hobbies and interests, expertise, and mastery. By making videos about topics you enjoy and have experience in, you can reach a broad audience and attract viewers. The podcast emphasizes the importance of being prolific in content creation to stand out and gain traction on social media platforms.