Ep 364: Kindred takeover sees FDJ bolster its Euro champ status

On Friday, the shareholders of Kindred Group sanctioned the €2.4bn takeover of the Stockholm-listed gambling group by Française des Jeux (FDJ). First announced in January, FDJ’s takeover of Kindred will have a seismic impact on the landscape of European gambling, transforming its competitive makeup across the markets of France, Sweden, Denmark, the Netherlands, and Belgium.

And this will be the topic of today’s episode of iGaming Daily, supported by Optimove. Martyn Elliott, SBC’s Project Director, is joined by Ted Menmuir, Content Director for SBC, and Conor Porter, Senior Journalist for CasinoBeats, to talk about what the deal means for the Western European gaming market.

On the agenda is the industry's reaction to the deal, whether the acquisition changes FDJ’s profile and status in gambling and how the purchase compares to that of Flutter Entertainment’s acquisition of the Italian firm Snaitech. 

Although transformative, the acquisition carries significant frailties as FDJ’s buyout cannot hide Kindred's notable exposure in “stagnating Western European markets” and the trio also considers how FDJ will navigate Kindred’s growth challenges. 

To read more about what was discussed in today's episode, click on the following links:

- https://sbcnews.co.uk/featurednews/2024/10/03/fdj-completes-kindred-deal/

- https://sbcnews.co.uk/featurednews/2024/09/17/flutter-snai-playtech/ 

Host: Martyn Elliott

Guest: Ted Menmuir & Conor Porter

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.