Enterprise Thought Leadership Eps.27 | Sales & Marketing: Automating Advertising's Future, Adludio's Ian Liddicoat on AI-Powered Campaigns
A must-listen for: Enterprise marketing leaders, digital advertising strategists, and media agency professionals.
In this episode, Tim Bond sits down with Ian Liddicoat, CTO and Head of Data Science at Adludio, an innovative digital advertising agency leveraging AI. Ian discusses Lorenzo, Adludio's groundbreaking AI platform that automates the full campaign cycle, from briefing to optimisation, using machine learning and large language models.
Key highlights:
The shift from individual digital ads to an integrated marketing technology stack.
Lorenzo's automation capabilities across briefing, media buying, and optimisation
Generating creative variations with AI to predict higher performance.
Advantages over traditional A/B creative testing methods
First mover advantage secured through troves of historic data
The future balance of human creativity vs. full AI automation in advertising
Want to learn more?
Visit Adludio's website: https://adludio.com
Connect with Ian Liddicoat on LinkedIn: https://www.linkedin.com/in/ianLiddicoat/
Connect with Tim Bond: https://www.linkedin.com/in/tngbond/
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