Danika Wilkinson is a product marketer at Social Point, where she is responsible for the overall, high level marketing strategy of one of their games. She strategises all aspects of game marketing, and guides UA specialists in performance analysis and optimisations.

Today’s conversation is an update on a topic that we discussed with Danika the last time we spoke with her on the Mobile User Acquisition Show. Today we talk about how she and her team completely  revamped  their creative process – and broke out of a creative rut.

We go in depth about what inspired them to hit the reset button, what the elements of the reset looked like, what some of their challenges were, and how Danika brought different teams together to work towards a single goal to revamp their creative process. 

There are so many insights in this conversation for those of us that are often hesitant to bring about big changes in workflow, and for those of us wanting to unlock new creative winners for their marketing – and I highly recommend this.

Key Highlights

💡 The inspiration behind resetting Social Point’s creative process

🏆 Creative winners are usually the result of a process and not ideas 

🏃🏽‍♀️ The new framework for ideating new concepts

📆 The testing process had a fixed timeline that all members were aware of

🎤 How Danika’s team overcame the miscommunication between the creative and UA teams through data literacy

🏄‍♀️ The different challenges and biases in creative testing

🚗 Moving from an IPM centric testing to a CPI centric

📱 How has the testing process changed for iOS post ATT

🎭 How company culture influences changes in workflow

Creative diversity reduces the risk of losing profitability 

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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-break-out-of-a-creative-rut-by-resetting-your-processes-with-danika-wilkinson-product-marketing-manager-social-point/

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