Hard Fork AI Google Introduces Retail-Calling AI to Streamline Shopping
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Nov 15, 2025 A new AI tool bridges the gap between online and physical shopping, making experiences clearer and more helpful. It features conversational search and agentic checkout to simplify buying. Google's Gemini technology offers tailored product recommendations, visual search results, and automated price tracking. One standout feature is the AI calling local stores to inquire about availability and pricing. While there's excitement around these innovations, there are concerns about reliability and merchant reactions.
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Google's Data Advantage In Shopping
- Google pairs Gemini chat with its Shopping Graph to offer up-to-date product recommendations from billions of listings.
- This combination gives Google a strong advantage in conversational shopping over competitors.
Conversational Search Delivers Rich Product Results
- Gemini's AI mode gives tailored shopping answers with images, prices, reviews, and inventory details in-chat.
- That makes product research faster by consolidating visual inspiration and practical buying info.
Watch For Sponsored Results In AI Mode
- Expect sponsored listings to appear in AI mode, at least on desktop while experimental features roll out.
- Consider that promoted products may surface even inside conversational recommendations.