Brand Rescue: Marketing & PR Guidance for Small Businesses High Stakes PR: Building Campaigns Like Someone's Life Depends On It with Drew Piers, Managing Director, Partner - Sachs Media Group
How do you cut through the noise to tell stories that matter?
In this episode, Whitney sits down with Drew Piers of Sachs Media to unpack the ever-evolving world of public relations, advocacy, and storytelling. From navigating political turbulence to driving nonprofit missions, this conversation dives deep into the power of authentic communication and the strategies that make it work.
Drew shares his journey in public affairs, revealing how research and audience insights shape impactful campaigns. He and Whitney explore the nuances of leadership, the role of language in framing issues for diverse audiences, and the surprising dynamics of agency acquisitions.
Whether you’re a nonprofit leader, a PR professional, or just curious about how storytelling shapes public opinion, this episode is packed with insights on staying visible, relevant, and effective in today’s fast-paced world.
What You’ll Learn:
- The secrets to authentic storytelling and why it’s more critical than ever.
- How nonprofits can navigate uncertainty with strategic communication.
- The importance of understanding audience perspectives and using the right language.
- Insights into leadership, agency growth, and navigating generational shifts in PR.
💡 Discover the tools to craft messages that resonate and drive action. Tune in now!
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