botanical studies of internet magic 12. your website is not a brochure
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Aug 22, 2024 Discover why your website shouldn't just be a rigid brochure. Explore the societal pressures of marketing yourself versus the freedom of existing authentically online. Learn the importance of creating a digital garden that reflects your multifaceted creativity. This nurturing space invites visitors to linger, fostering real connections and prosperity. Embrace world-building as wealth-building, and shift from being a marketing niche to showcasing your boundless self.
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Website as Brochure Pressure
- Websites are often built as brochures due to convention and fear of jeopardizing sales.
- However, embracing authenticity and creating a nourishing online environment can attract clients organically.
Ethos and Intention Contrast
- Brochure websites prioritize efficiency and sales, focusing on quickly moving users from point A to point B.
- World websites prioritize experience and exploration, offering pathways and portals for wandering.
Structure for Exploration
- Structure your website as a world with interconnected pathways rather than compartmentalized sections.
- Design for lingering and exploration, prioritizing expression over conversion.