A Scottish Podcast the Audio Drama Series
11 - Grapes of Wrath
Dec 9, 2016
Dive into a humorous discussion about the challenges of securing sponsorship while maintaining artistic integrity. Enjoy playful banter on personal care products and breakfast preferences, highlighting quirky marketing strategies. Relish vivid descriptions of the perfect Scottish breakfast, complete with bacon and sausage, alongside amusing tales of a local character. Finally, embark on a boat trip filled with laughter, a hint of adventure, and intriguing lighthouse stories that stir the imagination.
09:15
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Quick takeaways
- Securing sponsorship for a podcast requires understanding the audience demographics and finding appropriate products that align with content themes.
- The contrasting views on urban life versus nature highlight how personal experiences shape individual appreciation for beauty and lifestyle choices.
Deep dives
Exploring Podcast Sponsorship Challenges
Securing sponsorship for a podcast can be challenging, especially when targeting a specific audience demographic. The discussion highlights an initiative to obtain sponsorship by identifying that 90% of the audience consists of men in their late 30s and early 40s. This led to partnering with an advertising agency that connects the podcast to potential sponsors based on listener surveys. The chosen sponsor, a hemorrhoid ointment, raises questions about the appropriateness of such a product in a paranormal investigation podcast, indicating challenges in maintaining audience perception and credibility.
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