

Misconceptions about pitching early stage investors - with Sequoia Capital Partner George Robson
Is the European climate for early-stage start-ups improving again?
After the European fundraising ecosystem was somewhat more cautious in the years following the corona boom, the question is: how is it currently developing?
Fabian meets George Robson, Partner at Sequoia Capital, probably the best-known venture capital fund in the world.
Together they talk about financing start-ups with high capital requirements, the fine line between optimistic vision and realism when pitching and the right approach to investors like Sequoia Capital.
What you learn:
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Which investor should you seek for your startup if you're building more of a cash-heavy business?
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Market assessment: Are consumer products making a comeback?
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Sequoia Capital: How does Sequoia invest and what does the company value in founders?
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How much storytelling in the pitch is good and when does it become too much?
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How important is the warm intro really and what chances do you have with cold outreach to investors?
Here you can find tickets for MERGE: https://merge.berlin
Don't forget to use the code UNICORN for 30% off.
ALL ABOUT UNICORN BAKERY:
George Robson
LinkedIn: https://www.linkedin.com/in/georgerobson
Sequoia: https://www.sequoiacap.com/
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Marker:
(00:00:00) Is the European fundraising ecosystem waking up again?
(00:04:21) How do I approach investors if I'm building a startup that combines hardware and software instead of the usual b2b SaaS startup?
(00:07:12) What investor am I looking for if I'm a cash-heavy business?
(00:11:40) How does investing at Sequoia work?
(00:14:20) Are consumer products experiencing a comeback?
(00:18:15) When it comes to pitching, where is the fine line between storytelling and "being too much"?
(00:23:45) How to get in touch with Sequoia?