Brad Holcman: Real-world TV Producer Reveals How Television Really Works

Sep 28, 2023

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In this insightful episode, we're joined by the accomplished TV producer, Brad Holcman. With years of experience, notably at A&E, Brad offers a unique perspective on the ever-changing landscape of television. He emphasizes that in today's TV world, it's all about creating shows that resonate so deeply that friends eagerly recommend them to one another.

Brad's journey in the television industry has been nothing short of remarkable. His expertise spans the creation of captivating content to understanding audience preferences. With a knack for identifying hit shows and nurturing them to success, Brad has been instrumental in shows like "60 days in," which he's championed for almost a decade and has seen flourish both on A&E and other platforms.

The episode delves deeper into the evolving philosophies of TV content distribution. As Brad puts it, it's all about going where the people are and ensuring that viewers get content they love. Whether you're curious about the ins and outs of television production or looking to understand the nuances of audience engagement, Brad Holcman's insights are invaluable.

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Key Takeaways:

The Television Enigma: While people still watch television, their viewing habits have evolved, and pinpointing exact times can be challenging.
Content Over Brand: Viewers are more inclined towards individual shows rather than network brands.
Word of Mouth: Aim to create compelling content that encourages recommendations among friends.
Quality Over Quantity: Focus on producing more of the content people love, even if it means fewer shows overall.
Adaptability: Embrace the philosophy of going where the viewers are, rather than expecting them to come to you.