Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders Andy Goldberg, President & CEO, PCH Media – A Winning Strategy: Leveraging data-driven insights to evolve and thrive in a shifting landscape
Longevity in any business is something to celebrate, but when a media company can successfully evolve through several decades of seismic shifts, it's also a huge lesson in the art of pivoting. Today's guest has navigated through 41 years of change and his company has come through stronger than ever.
We're sitting down with Andy Goldberg, CEO of PCH Media. Andy is leading PCH's multi-year transformation as the company continues to pivot from direct-to-consumer retail towards an identity and data-driven advertising business. This includes a concerted effort to attract and hire top media talent to align with the company's new focus. The company is aimed at creating incremental shareholder value based on PCH's unique value exchange and unparalleled ability to generate peer audience authentication, permission first-party data, and tremendous user engagement.
Andy has led the company through several successful evolutions via acquisitions in the online search, casual games, and mobile advertising markets. In addition to being CEO, he's also Chairman of the Board of Directors and a past member of the Board of Directors and Executive Committee of the Direct Marketing Association.
Recognized for excellence in the industry, Andy has been honored with the Silver Apple Award from the Direct Marketing Club of New York. He earned a BS in Marketing from the Wharton School at UPenn.
Highlights:
- PCH's background and history (3:16)
- How Andy got involved at PCH and his path to leading transformation initiatives (4:43)
- User base and engagement at PCH (7:50)
- The value of PCH's audience and engagement data to marketers and advertisers (9:02)
- How PCH partners with clients to help them build their databases (13:24)
- The differences between zero, first, and third-party data (14:47)
- Andy's take on the discussion around depreciating third-party cookies (16:39)
- PCH's marketing collaborations with third-party players (19:12)
- The role of AI in the evolution of PCH (20:39)
- Andy's outlook on future goals and opportunities for PCH (22:31)
Links:
Publishers Clearing House on LinkedIn
Publishers Clearing House Website
Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.