The Urban Farm Podcast with Greg Peterson 866: Maureen Ballatori on Understanding Regenerative Agriculture
From farm to future!
In This Podcast: Join Greg as he chats with Maureen Ballatori, founder and CEO of Agency29, an award-winning creative agency for food, beverage, and agricultural brands. Maureen shares her journey from growing up on a dairy farm in upstate New York to creating Agency29 in response to the 2008 economic downturn. The discussion covers her path to building the agency, her focus on brand strategies, and her specialization in food, beverage, and agriculture. Maureen explains the concept of regenerative agriculture, its various interpretations, and its growing consumer demand. Additionally, she highlights her agency's role in connecting consumers with sustainably sourced products and her personal insights on business success, planning, and the importance of listening to one's gut in decision-making.
Our Guest: Maureen is the founder and CEO of Agency29, an award winning creative agency for food, beverage, and agricultural brands. Her experience in brand strategies helps companies scale business growth to find their unique marketing message and attract their ideal audiences. As an active community member, Maureen holds multiple board seats for and international organizations. And she is a national speaker and workshop facilitator.
Maureen's Book Recommendations
An Edible History of Humanity - Tom Standage
Traction, Get a Grip on your Business - Gino Wickman
Visit UrbanFarm.org/Agency29 for the show notes and links on this episode!
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