How can Catholics integrate their faith with modern business practices, particularly in marketing?

Today, Dr. Michael Dauphinais interviews Neil Watson, adjunct professor of business and Director of Marketing at Ave Maria University, about the intersection of Catholic social teaching and business ethics. Watson explores how the Church's teachings on human dignity, work, and the common good can inform ethical marketing practices. Throughout their discussion, they emphasize that economic activity—when properly ordered—can contribute to human flourishing and even become a means of sanctification.

Resources:

Annunciation Circle (Ave Maria University Monthly Giving Community)
Ave Maria University website
Ave Maria University Faculty Page for Neil Watson

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Can Marketing Be Catholic? w/ Neil Watson