CL-098 Jerard Fagerberg Wants To Talk About Money

Who wants to talk about money? We’re going to. I’m joined today by Jerard Fagerberg to talk about his piece titled “Pour Clean, Like the Source — CA Draft Tech in Oakland, California,” which was published on Good Beer Hunting on February 18, 2022. 

In this piece, he outlines the creation, evolution, and expansion of CA Draft Tech, a sanitation service for taprooms, bars, and restaurants across the Bay Area. With the help of SMBX, an alternative financing company that allows consumers to invest directly in local businesses, CA Draft Tech was able to grow their business outside a bank’s traditional loan structure. 

It was Jerard’s first time exploring the niche world of hospitality financing, but it’s probably not the last. He describes the research and writing process as a challenge, but a necessary one in order to demystify finances and introduce a level of transparency not often seen when discussing that big elephant in the room—money.  You’ll hear from Jerard about how the story took shape, how to best discuss the business of beer without ignoring the very real human element, just what bonds are, how SMBX taps into communities in order to elevate businesses, and why this model is well-suited to the high-capital, low-margin world of hospitality. 

One note for listeners: This story was published as part of Good Beer Hunting’s Compound Interest series, underwritten by SMBX, which highlights different ways small businesses can get the funding they need; all of the businesses profiled in this series have worked with SMBX to achieve part or even all of their funding. And on that note, we have our own bond offering on the platform for anyone interested in investing in Good Beer Hunting’s future.