For Your Own Good Make Your Brand Addictive: Lessons from Wayfair Pro’s Amanda Evans | Ep054
This episode is packed with branding gold.
I’m joined by Amanda Evans, the creative force behind Wayfair Professional’s brand strategy, and we’re diving deep into what actually makes a brand stick (hint: it’s not your logo).
Whether you’re a business owner, interior designer, or obsessed with marketing , you’ll want to hear:
The Wayfair Pro hack that gives you free design help, delivery, AND installation
Why Taylor Swift is Amanda’s marketing muse—and how we channeled her vibe into a post that hit 30,000 likes.
The secret to creating a brand that feels addictive—and why it all comes down to emotion.
The “Goldfish Rule” for content: hook people in 5 seconds or lose them for good.
Amanda’s honest breakdown of why most ads flop (and how to fix yours today).
We also get into a little brand tea—ranting about Walmart’s rebrand, why CVS beats Walgreens, and the magic behind Wayfair’s Tastemaker Program.
You’ll leave with at least 3 actionable takeaways to elevate your brand, save time, and stretch your marketing dollars.
Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313
Watch YouTube to catch the video versions:
https://www.youtube.com/@KassidyWarren
Socials:
Kassidy - https://www.instagram.com/kassidy.warren
Amanda Evans https://www.linkedin.com/in/amandasiriannievans/
Wayfair Pro
https://www.instagram.com/wayfairprofessional
#ForYourOwnGood #KassidyWarren #FYOG