25 behavioural biases and how they influence the choices our customers make - Interview with Richard Shotton

25 behavioural biases and how they influence the choices our customers make - Interview with Richard Shotton, the Head of Behavioural Science at Manning Gottlieb OMD and the author of the book: The Choice Factory: 25 behavioural biases that influence what we buy. Richard joins me today to talk about his book, a few of the behavioural biases in the book, why we should pay attention to them and how we can utilise them in our businesses.