Meta's Standalone App and User Tracking

Meta is developing a standalone app that aims to provide a clearer picture of its user base, moving away from inflated user numbers often associated with platforms like WhatsApp and Instagram. This new application is expected to give Meta more accurate data on who is actively using its services, which could help refine its advertising strategies and understand user engagement better. Although there's skepticism about whether users will gravitate towards this standalone solution, the potential for increased data acquisition might incentivize Meta to push the app further. By allowing more direct access to user behavior, Meta could enhance its ability to serve tailored advertisements and content.