The Small Business Black Holes with Alan Pentz

Book Publishing in the Digital Age (Behind the Scenes) with Eric Jorgenson

Mar 12, 2024

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In this episode of the Small Business Mentor podcast, Alan Pentz is joined by author Eric Jorgenson. Join them as they break down the benefits of releasing books and building your brand through them, why they are considered a different platform for your voice than blogs or podcasts, and how addictive the writing process is.

Eric Jorgenson is an acclaimed author, having written several successful books, including The Almanach of Naval Ravikant. He is further the host of Smart Friends and invests in early-stage technology companies. Eric is also CEO of Scribe Media, GP at Rolling Fun, and Founder of Magrathea.

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Quotes:

"A book is a commitment signaling mechanism. It is a coherent, cohesive, single piece of work that takes an investment. It takes a long time commitment. It's a discrete thing. And, to your point, exactly, people think about it and talk about it in a very different way because of how much investment has to go into it".
"It's pretty common to see every two or three years people come out with new books, but it's addictive, man. Once you go through that process and you feel what it's like to go start to finish on a creative project like that, and see it out in the world, and start to get feedback from people who've read your book and loved it and had it change their life …it's just really energizing, and it makes you want to pick it up and do it again".
"No marketing department is short on ideas, so there's a few different sorts of broad directions. [Marketing a book] is almost always a very custom kind of thing when you get into the larger marketing investments because everyone is starting with a different thing".

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