Smart Lawyers Position to Transition Developing a Client Retention Plan for After You Buy a Law Firm
You’ve just bought a law firm—congratulations! But now comes a critical challenge: keeping the clients you just acquired. Client retention isn’t automatic; it’s a strategic process that requires clear communication, trust-building, and proactive engagement.
In this episode, Victoria Collier dives into the key reasons clients leave post-acquisition and how you can ensure a smooth transition that keeps them loyal. From navigating fears of change to outmaneuvering competitors looking to capitalize on uncertainty, this episode is packed with practical insights to help your newly acquired firm thrive.
Key Takeaways
• Why poor communication is the number one reason clients leave after a law firm changes hands • How and when to announce the transition to reassure clients and build trust. • Practical steps to proactively engage key clients and solidify long-term loyalty.
Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.
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