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When we look at companies we admire and value, we find they do more than deliver profits. They improve people’s lives in some way. Does doing good really lead to corporate strength? How does this citizenship work and why does it matter? Where and how does trust enter the equation? How can the culture change from me to we? Tune in to hear about the research that underpins “brand citizenship”.

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💡 About the show:
There is no growth in comfort and no comfort in growth. Business today typically values and promotes leaders for their subject expertise. Leaders who have command of the details and execute based on knowledge and experience are highly respected. However, to grow as a leader you have to get out of your comfort zone – that means learning to lead without just being the expert. Learn to gain the trust and respect of a team that might know more than you do. Get comfortable with ambiguity and with not having all the information. Develop the skills and confidence to lead in a different way.

For female leaders, subject expertise is usually the source of their confidence. Learning to lead outside your comfort zone is one step for breaking through the glass ceiling. The show’s purpose is to give you tips on how can you develop the capability to lead – to get out of your comfort zone.

#WandaWallace #OutoftheComfortZone #Podcast

Citizenship, Brands, Trust and Doing Good with Anne Bahr Thompson