The Peak Daily

In the soup 🄫 - Gifts cards are this year’s hottest gift, Campbell’s says its chicken isn’t 3D-printed

Nov 27, 2025
Gift cards are shaping up to be this year's must-have holiday gift, as shoppers seek budget-friendly options amid inflation. Meanwhile, Campbell’s faces backlash over leaked audio regarding its chicken supply, raising concerns about 3D printing and food safety. The hosts also touch on rising grocery prices and health issues associated with processed foods. On a different note, a $3 meal deal chains is thriving, even as the White House area deals with heightened security following a shooting incident.
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INSIGHT

Gift Cards Surge As Inflation Hedge

  • Gift cards are surging as an inflation- and tariff-resistant holiday choice this year.
  • Nearly half of Canadians plan to buy gift cards and many shoppers aim to spend less overall.
INSIGHT

DIY And Resale Gain Holiday Traction

  • Shoppers are shifting toward DIY, resale, and secondhand gifts to cut costs.
  • This signals a broader creative cost-cutting change in holiday spending behaviour.
ANECDOTE

Leaked Audio Spurs Campbell’s PR Crisis

  • A leaked audio clip from a former Campbell's employee alleged the CISO insulted the product and mentioned '3D printed' chicken.
  • Campbell's denied 3D-printed or lab-grown meat and the executive was fired after the clip spread.
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