Female Startup Club From kitchen lab to 8 figures in rev; America’s fastest growing sparkling water founder Maddie Voge shares the Aura Bora journey (part 1)
On the show today we’re getting super inspired by Maddie Voge, Co-Founder behind the sparkling water brand Aura Bora.
Aura Bora is the fastest growing sparkling water in the country. These 0-calorie waters are made from real herbs, fruits, and flowers like basil, cactus, and lavender. In 2021, they aired on Shark Tank and expanded into over 2000 retailers including Sprouts, Whole Foods, Thrive Market, Walmart, and hundreds of natural grocery stores.
We talk about the early days in proving out the concept slowly before committing to a huge order, what it was like to go on shark-tank and the aftermath of the experience and some of the mishaps she didn’t see coming; like when thousands of cans started freezing slash exploding. Crazy stuff.
While I’ve got you here > if you haven’t done so already… Your Hype Girl the BOOK comes out on February 28th. We’re having a launch week special that week so mark it in your diary.
Let’s get into this episode, this is Maddie for Female Startup Club
LINKS WE MENTION:
Auro Bora's Instagram
Maddie's Instagram
Aura Bora's Twitter
Maddie's Twitter
Aura Bora's LinkedIn
Maddie's LinkedIn
PROMO CODE: StartupClub15 for 15% off at aurabora.com
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