542: Shaping Company Culture using AI with Elie Rashbass
Sep 12, 2024
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Elie Rashbass, CEO & Co-founder of ScultureAI, leads a startup revolutionizing company culture through AI. He explores the alarming gap between how companies portray their culture and the reality experienced by employees. Elie discusses how AI can bridge this divide by coaching daily interactions, enhancing employee well-being and overall organizational success. He also shares insights into the unique features of ScultureAI, emphasizing behavior-driven design while ensuring privacy in AI-driven solutions.
The gap between a company's stated culture and employee experiences can be bridged by utilizing AI for real-time behavioral coaching.
Investing in a healthy organizational culture enhances employee well-being and business performance, ultimately driving higher retention and financial success.
Deep dives
The Challenge of Culture in Organizations
Organizations often face a significant disconnect between their stated cultural values and the actual behaviors exhibited by employees. Simply announcing desired values, such as innovation and collaboration, does not ensure that these values permeate daily work interactions. Research has shown a lack of correlation between what companies declare their culture to be and how employees experience it in practice. This discrepancy can lead to detrimental outcomes for organizations, such as safety issues in companies like Boeing and the erosion of trust in institutions like the UK Post Office.
Embedding Culture Through AI Solutions
Sculpture AI aims to address the cultural gaps in organizations by utilizing advanced AI to coach employees through their everyday interactions. Instead of merely diagnosing cultural issues, the platform actively helps embed desired values into daily behaviors, which are crucial for nurturing a strong company culture. For instance, the AI prompts employees to reflect on their actions, encouraging a more determined and ambitious mindset when challenges arise. This innovative approach seeks to replace outdated methods of cultural reinforcement, providing real-time support that aligns with organizational goals.
The Importance of Organizational Culture
Investing in a healthy organizational culture goes beyond creating a pleasant work environment; it directly affects employee well-being, productivity, and overall business performance. Research indicates that strong organizational culture is a key driver of retention, with toxic environments leading to higher attrition rates than compensation issues. Moreover, data suggests that organizations with healthy cultures can outperform their competitors financially. The emphasis on culture has grown among CEOs, with many recognizing its critical role in achieving sustainable business success and improving overall societal well-being.
Privacy and Ethical Considerations
Sculpture AI prioritizes privacy and confidentiality, ensuring that individual interactions with the platform remain secure. The technology is designed so that user data, such as emails and coaching sessions, are not accessed or stored by the company. This rigorous approach is essential for maintaining trust and allowing employees to engage sincerely with the coaching they receive. The AI's function is to enhance performance without compromising personal privacy, thus fostering a safe space for personal and professional growth.
Company culture plays a fundamental role in the success of your organization. Unfortunately, it’s not always clear what methods will lead to optimal outcomes. Top research shows an alarming gap between a company’s stated culture and what employees report about their experience working there. But what if one could harness the power of AI to close this gap? Today on the show, we’re joined by Elie Rashbass, CEO & Co-founder at ScultureAI, a startup developing innovative solutions that shape organizational culture from the ground up. He tells us about the groundbreaking work being done by ScultureAI and how they are leveraging AI to coach everyday interactions between internal staff members and external stakeholders. We discuss the endless interactions that shape company culture, why it matters, and how Elie and his team are helping companies use AI to embed their culture into actualized, organization-wide behavior. To learn more about how AI is used to transform company culture, tune in today!
Key Points From This Episode:
How Elie’s corporate background instilled an appreciation for good company culture.
Co-founding ScultureAI with his father and what led them into the AI startup space.
His father’s experience fostering strong company cultures and his extensive AI research.
The significant gap between what companies say their culture is and what it actually is.
Why company culture matters, from employee well-being to organizational success.
What to consider when selecting and defining your company values.
Common challenges organizations face when implementing company culture.
How ScultureAI is helping companies embed company culture from the ground up.
Their groundbreaking AI-powered behavioral coach and examples of its workflow integration.
Key challenges they’ve encountered working with LLMs and how they’ve addressed these.
What you can expect from the ScultureAI demo and how to get in touch.
An overview of hiring as a potential use case for their behavioral AI coach.
How ScultureAI prioritizes and safeguards user data and privacy.
Overcoming challenges as innovators in the space and advice to other leaders.