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Residential solar is becoming residential solar + storage + VPP
Nov 13, 2024
Mary Powell, CEO of Sunrun, is a champion of a customer-led energy transition, driving the evolution of residential solar into a clean energy lifestyle. She discusses how Sunrun is integrating electric vehicle chargers and energy storage into its offerings. The conversation touches on California's regulatory challenges and the economic incentives driving battery storage adoption. Powell also emphasizes the need for competitive markets that simplify consumer choices while addressing the energy demands posed by data centers and encouraging innovation.
48:00
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Quick takeaways
- Sunrun has evolved from just solar panel sales to integrating solar, storage, and EV charging for comprehensive home electrification.
- The company's participation in virtual power plant programs allows customers to contribute to grid stability while earning economic incentives.
Deep dives
Evolution of Sunrun's Business Model
Sunrun has transformed from solely selling solar panels to becoming a comprehensive clean energy lifestyle company. The company now emphasizes the integration of solar, storage, and electric vehicle (EV) charging into its offerings, thereby promoting whole home electrification. Currently, more than half of Sunrun's customers also install energy storage systems, indicating a significant shift towards creating distributed power sources. This evolution is fueled by the need for customers to adopt technologies that can enhance their own energy use and contribute to a more resilient grid.
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