Stratechery Apple Retreats
239 snips
Jun 10, 2025 The discussion kicks off with Apple’s WWDC event, where transparency takes center stage as they acknowledge past AI setbacks. There's a focus on the lukewarm reception of personalized Siri, marking a shift in developer engagement. The conversation then shifts to Apple's innovative blend of cloud services and hardware, introducing 'Liquid Glass' design and the idea of a dedicated Game Store. Antitrust laws come under scrutiny, revealing potential risks to Apple's service integration. Ultimately, Apple’s strategic adaptations in response to regulatory pressures are critically examined.
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Apple's AI Promise Missed
- Apple publicly admitted last year's AI-enabled feature promises for Siri failed to materialize.
- This acknowledgment highlights internal challenges at Apple in delivering ambitious AI products.
Apple's AI System Overpromised
- Apple's announced AI system called Apple Intelligence was self-powered, spanning hardware to private cloud.
- However, key features haven't shipped or been demonstrated, suggesting the tech is not ready.
Apple Skips Gruber's WWDC Show
- John Gruber's long-standing WWDC interviews with Apple executives were declined this year.
- This break is likely related to fallout from his critical article about Apple's overpromising AI at WWDC.