The Gym Lords Podcast
If We Had To Start A Gym From Scratch, This Is How We Would Do It
Aug 20, 2023
The hosts discuss their strategies for starting a gym from scratch, including pricing their services higher and shifting towards a semi-private training model. They also share insights on optimizing team structure, training models, and moving services online. Additionally, they delve into three strategies for starting a gym from scratch, such as introducing supplements, hosting VIP events, and transforming the gym into a coaching company.
08:54
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Quick takeaways
- Setting higher pricing is crucial for maximizing profits and premium pricing should have been the focus from the beginning.
- Shifting to a semi-private training approach allows for better client results, a higher price point, and extended reach beyond the immediate location.
Deep dives
Higher Pricing as the Key to Profit
One of the main things both hosts would do differently if starting a gym over again is to set higher pricing. Specifically, they emphasize the importance of premium pricing for maximizing profits. They explain that they would have immediately increased prices, with one host recommending a minimum of $99 per week for gym membership. They highlight the power of price in generating profit and stress that premium pricing would have been their focus from the beginning.
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