Exploring Growth Driven Design with Luke Summerfield of Hubspot

Coming from the digital web side of an agency, Luke Summerfield learned that there are a lot of problems in how agencies deliver web deliverables to their clients. After some extensive research, Luke discovered that delivering websites is often unprofitable for an agency. He began to explore how this service could be delivered more profitably, and successfully, and came up with the minimum viable website (a name that did not resonate well with clients!).

This idea morphed into experiments within Hubspot's Partner Program that eventually came to be known as Growth-Driven Design. They've now launched a certification in Growth Driven Design in June 2016 to high acclaim.

In this episode, we talk to Luke about agency growth, the problems that all agencies face, and how an agency can begin moving toward selling web services to clients in profitable, and more sustainable ways.