Mallory Greene is the co-founder and CEO of Eirene. Eirene provides a modern and caring approach to cremation services. Arrangements can be made from the comfort of your home with the support of their funeral directors, online or over the phone. In this episode, we discuss Mallory’s days as an early employee at Wealthsimple, what inspired her to start Eirene and what it’s like building a business in an emotionally charged space.