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The BRAND NEW Instagram Algorithm | Direct From Instagram CEO - 853

25 snips
Oct 6, 2025
Brock Johnson dives into the latest Instagram algorithm updates directly from CEO Adam Mosseri. Key changes include customizable feeds, a focus on messaging, Reels, and niche content for better discovery. The discussion highlights how followers matter less than relevance and offers actionable tips on DM automation to boost engagement. Brock also covers Instagram’s plans to compete with TikTok and the impact of trial reels limits. Learn how to effectively navigate the new algorithm for success!
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INSIGHT

Three Drivers Behind Instagram's Growth

  • Instagram's growth is driven mainly by messaging, Reels, and recommendations.
  • These three features explain why the platform now reaches roughly half the planet monthly.
ADVICE

Design Content To Be Shared

  • Create content designed to be shared in DMs because shares are the highest-value engagement.
  • Prioritize making posts that people want to send to others to increase views and follower growth.
ADVICE

Use DM Automation To Amplify Growth

  • Use DM automation to boost engagement, story views, and conversions.
  • Implement automated DMs to leverage Instagram's emphasis on messaging for growth.
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