
The Last Word with Matt Cooper The Week Trending: Heather Humphreys Criticises Joe Brolly's Podcast Remarks, Nigel Farage's Attack on Gary Neville and the First AI Actor
Oct 10, 2025
This week, Aoife Barry, a broadcaster and author, and Lorcan Nyhan, Head of Training at the Communications Clinic, dive into some hot topics. They discuss Heather Humphreys' sharp criticism of Joe Brolly's controversial podcast comments, showcasing the tension in political discussions. The conversation shifts to Nigel Farage's criticism of Gary Neville, highlighting the growing divide in society. They also tackle the ethical implications of Hollywood's first AI actor, Tilly Norwood, raising concerns about the future of acting and identity.
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Campaigns Derailed By Salacious Moments
- Joe Brolly's mimed sex act on a podcast shifted attention from policy to personality during the presidential campaign.
- Aoife Barry and Matt Cooper note candidates like Heather Humphreys get distracted by salacious moments instead of discussing plans.
Apologise Quickly And Clearly
- Avoid crude public behaviour and apologise promptly if you overstep; corrections that hedge damage credibility.
- Lorcan Nyhan recommends immediate, clear apologies rather than multiple attempts to 'correct the record'.
Visuals Matter On Podcasts
- Podcast production must catch visual elements before publishing clips.
- Aoife Barry warns the visual mimicry was the key issue and should have been edited out at production level.




