Transformation of an Old London Department Store into Office Space

A historic London department store, Heels, has been transformed by General Projects from a retail space to a hub of vast office space. General Projects' CEO, Jacob Loftus, emphasized the focus on redesigning and reinventing buildings around end-users, steering away from the conventional real estate approach. The project aims to create a diverse office community while retaining Heels' British design legacy, fostering innovation and creativity. The unique and quirky building features varied office spaces to cater to different businesses, ensuring a vibrant and inspiring environment for work.